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MCQs Journalism and Mass Comm for Upcoming UGC NET


Multiple Choice Questions


Communication Theory

PART I

1.     According to Babe, the Shannon-Weaver Model is primarily an example of:

(a)  communication through ritual
(b) communication through space
(c)  communication through time
(d) communication through both time and space

2.     The difference between Paul Watzlawick and George Herbert Mead is:

(a)  Watzlawick studied dysfunctional families; Mead studied dysfunctional animals.

(b) Watzlawick is critical; Mead is administrative.
(c)  Watzlawick developed Symbolic Interactionism; Mead developed The Interactional View.
(d) Watzlawick wrote the book The Interactional View; Mead only talked a lot.

3.     For Babe, critical theorists depend on:

(a)  data and experimentation.
(b) intuition and introspection.
(c)  individuals, not social groups.
(d) introspection and experimentation.

4.     The silence and fidgeting of too many people crammed into an elevator is an example of Judee
Burgoon’s:

(a)  Looking-Glass Self.

(b) Ethical Echo.
(c)  Expectancy Violation.
(d) Hypodermic Needle.

5.     The difference between Critical and Pluralistic Communications is:

(a)for Critical Theory, communication is a right; for Pluralistic Theory, it’s an opportunity.

(b)          for Critical Theory, communication is about a clash of interests; for Pluralistic Theory, it’s about justice.
(c)for Critical Theory, communication is an opportunity; for Pluralistic Theory, it’s an right.
(d)          for Critical Theory, communication is a clash of interests, but still an opportunity; for
Pluralistic Theory, it’s a right, based on justice.

6.     Apple’s distribution of solar-powered laptops to developing nations would correspond to what communication theory?

(a)  Interactional Punctuation

(b) Expectancy Violation
(c)  Political Economy
(d) Symbolic Interactionism



7.     According to Babe’s Four-fold Typology, a communications study cannot be both:

(a)  scientific and critical.
(b) pluralistic and critical.
(c)  administrative and scientific.
(d) none of the above.

8.     In doing a communication theory analysis of the Blue-and-black/White-and-gold Wedding Dress:

(a)  an ontologist would look at the material of the dress, a phenomenologist would look at the internet photo, and an epistemologist would look at the eye’s colour receptors.

(b) an epistemologist would look at the material of the dress, an ontologist would look at the internet photo, and a phenomenologist would look at the eye’s colour receptors.

(c)  a phenomenologist would look at the material of the dress, an epistemologist would look at the internet photo, and an ontologist would look at the eye’s colour receptors.

(d) an ontologist would look at the material of the dress, an epistemologist would look at the internet photo, and a phenomenologist would look at the eye’s colour receptors.

9.     According to Graham Spry, Canada needs Quebec because:

(a)  It helps Canada achieve a synthesis, similar to the United States.

(b) It provides a model for a Canadian racial and linguistic nationalism.
(c)  It provides Anglophone Canada with a balanced dialectic, different from the United States.
(d) It provides the antithesis for Anglophone Canada’s thesis.

10.                        If Apple decides to change the keyboard’s pads on its next laptop, this would affect the device’s:

(a)  chronemics.
(b) proxemics.
(c)  haptics.
(d) all of the above.

11.                        When Graham Spry said, “It is a choice between the State and the United States,” he was treating:

(a)  Canada and the United States as a balanced dialectic.
(b) Canada and the United States as thesis and antithesis.
(c)  Canada as the thesis and the United States as the synthesis.
(d) Canada as the antithesis and the United States as the synthesis.

12.                        According to Griffin, Theory as a lens may have the following effects on reality:

(a)   it captures some things, but misses others.

(b)  it focuses our attention, but can also distort or colour it.
(c)   it can oversimplify the complexity of the world.
(d)  it can be based on metaphors we didn’t intend.

13.                        John Durham Peters (1999) links communication to Christianity through what three phases:

(a)  racial nationalism, linguistic nationalism, and political nationalism.
(b) communion, church bells, and printing presses.
(c)  nets, lenses, and maps.
(d) thesis, antithesis, and synthesis.





14.                 The difference between a balanced and linear dialectic is:

(a)  balanced requires only one term; linear requires two.
(b) balanced has no resolution; linear ends in a synthesis.
(c)  balanced requires you to choose one opposing term; linear requires both.
(d) balanced ends in a synthesis; linear does not.

15.                 According to Griffin, Theory as a map may have the following effects on reality:

(a)  it captures some things, but misses others.

(b) it focuses our attention, but can also distort or colour it.
(c)  it can oversimplify the complexity of the world.
(d) it can be based on metaphors we didn’t intend.

16.                 Farace and Rogers were responsible for elaborating on which of the following aspects of the Interactional View?

(a)  Competing Symbolic Manipulations
(b) Complementary, Symmetrical, and Transitory Dyads
(c)  Entropic and cultured media
(d) Punctuated Interacts

17.                 According to Babe, Graham Spry’s approach to Canadian identity is primarily:

(a)  phenomenological

(b) epistemological
(c)  ontological
(d) semiological

18.                 In a meeting with Postmedia, The Edmonton Sun editor accuses The Edmonton Journal editor of making her feel threatened, while The Edmonton Journal editor accuses her of making him feel paranoid. According to Paul Watzlawich, this would be an example of:

(a)  Symbolic Interaction

(b) Transitory Interacts
(c)  Political Economy
(d) Interactional Punctuation

19.                 Match the Interpersonal Message Model to the theorist who developed it.

(a)  Harold Lasswell and the Transmission Model.
(b) Emmanuel Levinas and the “Ethical Echo”
(c)  Shannon-Weaver and the “Magic Bullet”
(d) George Herbert Mead and The Interactional View

20.                 If you keep insisting to your landlord that you can’t get the rent cheque to her by Sunday, but she keeps interrupting you, your interactional dyad would be:

(a)  Complementary One-Up, One-Up.
(b) Complementary One-Across, One-Up.
(c)  Complementary One-Up, One Down.
(d) none of the above.



21.            One strength of Judee Burgoon’s Expectancy Violations Theory is:

(a)  it is good at predicting reactions.
(b) it is good at both recording and predicting reactions.
(c)  it is good at recording reactions.
(d) None of the above.

22.            The main difference between Griffin et al.’s (2015) and Babe’s (2000) definition of communication is:

(a)  for Griffin, it’s about community; for Babe, it’s about eliciting a response.
(b) for Griffin, it’s about making things common; for Babe, it’s about interpretation.
(c)  for Griffin, it’s about eliciting a response; for Babe, it’s about relational processes.
(d) for Griffin, it’s about relational processes; for Babe, it’s about community.

23.            Which of the following statements about Graham Spry’s Entropic Media is FALSE?

(a)  It’s pluralistic.
(b) It’s an expression of disorganization and disintegration.
(c)  It’s based on a metaphor of the nation as a biological organism.
(d) None of the above.

24.            In an American election, one candidate reforms her strategy based on an attack ad against her released by an opponent. According to Symbolic Interactionism, this would be an example of:

(a)  An Integration-Separation Spiraling Inversion
(b) A One-Up, One-Up Symmetrical Interact
(c)  Competing Symbolic Manipulations
(d) A Looking-Glass Self

25.            For Babe, which of the following statements is TRUE?

(a)   Americans are primarily ontological, while Canadians are epistemological.
(b)  Both Americans and Canadians are primarily ontological.
(c)   Both Americans and Canadians are primarily epistemological.
(d)  Americans are primarily epistemological, while Canadians are ontological.

26.            If a student clearly says, “Drake,” to a professor with excellent hearing and concentration, in a room that has perfect acoustics, but the professor keeps saying “Dregs,” then in the Transmission Model this would be a problem with:

(a)  the sender’s filter

(b) the receiver’s decoding
(c)  the channel’s noise
(d) none of the above

27.            When Babe says the Ritual Model transmits information through time, this would correspond to:

(a)  chronemics.
(b) proxemics.
(c)  haptics.
(d) none of the above.



28.                        Symbolic Interactionism would call Graham Spry’s Racial and Linguistic Nationalism and
Political Nationalism:

(a)  A One-Up, One-Up interactive dyad.

(b) Competing Symbolic Manipulations.
(c)  A Relational Dialectic.
(d) Interactional Adaptation.

29.                        According to Griffin et al. (2015), Shannon and Weaver’s Transmission Model would be an example of communications as:

(a)  ping pong.
(b) bowling.
(c)  charades.
(d) none of the above.

30.                        George Herbert Mead is known as:

(a)  The Father of the CBC.

(b) The Father of Herbert Blumer.
(c)  The Father of Symbolic Interactionism.
(d) The Father of Margaret Mead.









PART II


1.     In the Ritual Model, we transmit information through:

(a)  filters, encoding, channels, decoding

(b) positivity, openness, assurances, networking

(c)  symbolic codes, cultural traditions, cognitive customs, roles and rules
(d) liking, trust, commitment, control mutuality

2.     According to Plato in The Phaedrus, Socrates said writing is NOT:

(a)  a destruction of memory.

(b) a weakening of the mind.
(c)  an inhuman thing.

(d) none of the above.

Comparison Questions

3.     Griffin would say that Babe’s Four-Fold Communication Typology is:

(a)symbolic interactionist.

(b)             a metatheory.

(c)a charade.
(d)             reductionist.

4.     Audience resistance to a message in the Hypodermic Needle Model would correspond to what element in the Shannon-Weaver Model?

(a)  Noise in the channel.

(b) The receiver’s filter.

(c)  Improper encoding.
(d) The sender’s filter.

Application Questions

5.     According to George Herbert Mead, a sociopathic serial killer would have:

(a)  no “looking-glass self.”

(b) no “ethical echo.”

(c)  no I/me duality.

(d) all of the above.

6.     According to Griffin et al. (2015), the Voynich manuscript, hand-written in an indecipherable alien language, is not a text because:

(a)  it is not a relational process.

(b) it does not record a message.

(c)  it cannot be analyzed by others.

(d) it was not created to elicit a response.




Communication Theory

Read each question carefully, and then, circle the best answer on the sheet.

1.     In the Shannon-Weaver Model, a bad cellphone connection would be an example of:

(a)  a filter

(b) encoding
(c)  noise
(d) a channel

2.     Judee Burgoon’s Expectancy Violations Theory would be an example of:

(a)  chronemics.

(b) proxemics.
(c)  haptics.

(d) all of the above.

3.     Richard Farace and Edna Rogers were responsible for elaborating on which of the following theories?

(a)  Symbolic Interactionism
(b) Interactional Adaptation
(c)  The Interactional View
(d) none of the above

4.     Griffin et al. (2015) use what images to describe the relationship between Reality and Theory:

(a)  nets, lenses, and maps
(b) neural networks, circuit boards, and world eggs
(c)  bowling, ping-pong, a conversation
(d) communion wafers, church bells, and printing presses

5.     Sissela Bok rejects which of the following?

(a)  Aesthetic Moments

(b) Critical Sensibility
(c)  Consequentialist Ethics
(d) Principle of Veracity

6.     For Graham Spry, the CBC/Radio Canada corresponds to what analogy?

(a)  Life as a stock exchange

(b) Media as a central nervous system
(c)  The nation as a family
(d) The state as a marriage



7.     According to Plato in The Phaedrus, Socrates said writing is NOT:

(a)  a destruction of memory.
(b) a weakening of the mind.
(c)  an inhuman thing.
(d) none of the above.

8.     In a meeting called by Postmedia, the editor of The Edmonton Sun keeps repeating how her newspaper is distinct from The Edmonton Journal. According to Leslie Baxter, this would be an example of:

(a)  An Utterance Chain
(b) A Dialectical Flux
(c)  A Dialectical Segmentation
(d) A Spiraling Inversion

9.     According to Graham Spry, the difference between cultural and entropic media is:

(a)  culture expresses disorganization and disintegration; entropy expresses organization and integration.
(b) culture is reciprocal; entropy is unidirectional.
(c)  culture is based on a stock exchange; entropic is based on the nation as an organism.
(d) none of the above.

10.                        Harold Lasswell’s (1927) “Hypodermic Needle Model” for message reception is also known as:

(a)  “The Magic Bullet.”
(b) “The Transmission Model.”
(c)  “Symbolic Interactionism.”
(d) “The Looking-Glass Self.”

11.                        Match the Interpersonal Message Model to the theorist who developed it.

(a)  Harold Lasswell and the Transmission Model.
(b) Shannon-Weaver and the “Magic Bullet”
(c)  George Herbert Mead and Symbolic Interactionism
(d) Emmanuel Levinas and the “Looking-Glass Self”

12.                        If you tell your landlord that you will have the rent cheque on the agreed-upon date, but she keeps interrupting you, your interactional dyad would be:

(a)  Complementary One-Up, One-Up.

(b) Complementary One-Across, One-Up.
(c)  Complementary One-Up, One Down.
(d) Complementary One-Down, One Up.

13.                        Which statement about pluralistic communications is FALSE?

(a)There is no common good.

(b)             Demographics is an accurate measure of the public will.
(c)Pluralism is an interpretative theory.
(d)             Neo-liberalism is a form of pluralism.

14.                  One limitation of Judee Burgoon’s Expectancy Violations Theory is:

(a)  it is good at predicting reactions, but not recording them.
(b) it is good at neither predicting nor recording them.
(c)  it is good at both recording and predicting reactions, but simultaneously.
(d) it is good at recording reactions, but not predicting them.

15.                  Audience resistance to a message in the Hypodermic Needle Model would correspond to what element in the Shannon-Weaver Model?

(a)  Noise in the channel.
(b) The receiver’s filter.
(c)  Improper encoding.
(d) The sender’s filter.

16.                  George Herbert Mead published:

(a)  Speaking into the Air.
(b) The Phenomenology of Spirit
(c)  Mind, Self, and Society
(d) None of the above.

17.                  According to Griffin et al. (2015), the Voynich manuscript, hand-written in an indecipherable alien language, is not a text because:

(a)  it is not a relational process.

(b) it does not record a message.
(c)  it cannot be analyzed by others.
(d) it was not created to elicit a response.

18.                  The difference between Shannon-Weaver’s and George Herbert Mead’s view of language is:

(a)  Shannon-Weaver see it as a code; Mead sees it as a symbolic interaction.

(b) Shannon-Weaver see it as a medium; Mead sees it as a code.
(c)  Shannon-Weaver see it as a symbolic interaction; Mead sees it as a code.
(d) Shannon-Weaver see it as a symbolic interaction; Mead sees it as a medium.

19.                  Which of the following is NOT an aspect of theory formation:

(a)  exploratory research.

(b) seeing a pattern in reality and developing a theory about it.
(c)  Graham Spry’s Culture/Entropy dialectic
(d) empirical research.

20.                  According to Griffin et al.’s (2015) Objective–Interpretative Scale, John Durham Peters’ (1999) semiotic Studies of the Message’s Meaning would be:

(a)  objective, but not interpretative.
(b) interpretative, but not objective.
(c)  neither interpretative nor objective.
(d) both interpretative and objective.




21.                        Postmedia’s purchase of both The Edmonton Journal and The Edmonton Sun would correspond to what communication problem?

(a)  The Quantity of Information

(b) The Quality of Information
(c)  The Diversity of Information
(d) The Cost of Information

22.                        Hegel and Marx were instrumental in developing which of the following?

(a)  Tug-of-War Dialectics
(b) Balanced Dialectics
(c)  Relational Dialectics
(d) Linear Dialectics

23.                        Janet Beavin Bevalas would agree with Paul Watzlawick on all of the following except:

(a)  One cannot not communicate.
(b) Metacommunication is nonverbal.
(c)  Relationship surrounds content.
(d) Words are data; punctuation is program.

24.                        In an American election, one candidate holds a media event with three American flags behind him; at her next media event, his opponent is seen with a Confederate flag in the distant background. According to Symbolic Interactionism, this would be an example of:

(a)  An Integration-Separation Spiraling Inversion
(b) A One-Up, One-Up Symmetrical Interact
(c)  A Faulty Ethical Echo
(d) Competing Symbolic Manipulations

25.                        According to Babe’s (2000) Four-fold Typology, Judee Burgoon’s Expectancy Violation theory is:

(a)  Scientific and Administrative

(b) Administrative and Critical
(c)  Critical and Scientific
(d) Scientific and Critical

26.                        George Herbert Mead coined the term:

(a)  Dyadic Interacts

(b) The Interactional View
(c)  Symbolic Interactionism
(d) none of the above




27.                        When communication theorists are looking at an object of study:

(a)  the subject is phenomenological, the intersubjective consensus is ontological, and the data are epistemological.

(b) the subject is ontological, the intersubjective consensus is epistemological, and the data are phenomenological.

(c)  the subject is phenomenological, the intersubjective consensus is epistemological, and the data are ontological.

(d) the subject is epistemological, the intersubjective consensus is ontological, and the data are phenomenological.

28.                        A television commercial for pet food designed to grab the attention of cats would be an example of:

(a)  The Hypodermic Needle.

(b) The Ethical Echo.
(c)  The Looking-Glass Self.
(d) An Expectancy Violation.

29.                        According to Graham Spry, one of the primary differences between Racial and Linguistic Nationalism and Political Nationalism is:

(a)  The first is cultured; the second is enthropic.
(b) The first is discovered; the second is constructed.
(c)  The first is American; the second is Canadian.
(d) The first is English Canadian; the second is French Canadian.

30.                        Harry Beck (1931) developed:

(a)  communications as an “ethical echo.”
(b) the subway map as circuit board.
(c)  communications as Christian communion.
(d) the nation as a family.









PART III


Communication Theory

Please circle the best answer on the sheet.

1.     For George Grant, the primary difference between Antiquity and Modernity is:

(a)  Antiquity is a mythic consciousness; Modernity is an age of progress.

(b) Antiquity sees matter as a movement through history; Modernity sees matter as a reflection of an immaterial perfection.

(c)  Antiquity leads to a tyrannical positive law; Modernity leads to an egalitarian natural law.
(d) all of the above.

2.     The primary difference between Functional Group Decision Making and Pacanowsky’s Organizational Ethnography is:

(a)Functional Group Decision Making is critical; Organizational Ethnography is not.

(b)             Functional Group Decision Making is descriptive; Organizational Ethnography is prescriptive.

(c)Functional Group Decision Making is interpretive; Organizational Ethnography is scientific.

(d)             Functional Group Decision Making is prescriptive; Organizational Ethnography is descriptive.

3.     According to C.B. Macpherson, Thomas Hobbes saw human beings as:

(a)  doers, not consumers.
(b) the objects of manufactured consent.
(c)  self-moving and self-directing appetite machines.
(d) owners of their own bodies, who sell themselves to employers.



Communication Theory

Please circle the best answer on the sheet.

1.     A young man wearing an Anarchy t-shirt is told by a bus driver that people caught putting their feet up on the seat will be fined $150. According to the Boomerang Effect, the young man will be:

(a)  less likely to put his feet up on the seat.
(b) more likely to put his feet up on the seat.
(c)  neither more nor less likely to put his feet up on the seat.

(d) his reaction is impossible to predict.

2.     George Grant would see C.B. Macpherson’s property rights as:

(a)  something that affirms the sanctity of human life.
(b) a law that affirms the status quo, no matter how horrible.
(c)  an example of a Positive Law.
(d) a product of Antiquity.

3.     The Requisite Functions for Positive Group Outcomes are:

(a)Promotive, disruptive, counteractive, transitory.
(b)             Access, argument, justification,  validity.
(c)Problem analysis, goal setting, alternative identification,  evaluation.
(d)             Description, capture, assignment, interpretation.

4.     For Jürgen Habermas, the public sphere is NOT:

(a)  a place where the elite sphere and the private sphere intersect.
(b) a space where rational discussions can take place to resolve opinions about issues.
(c)  an ideal speech situation where participants are fee to listen to reason and speak their minds.
(d) a mode of thinking where a cohesive in-group strives for unanimity above all else.

5.     C.B. Macpherson’s major critique of capitalism and liberal democracy is:

(a)  one concentrates power; the other distributes it.
(b) one is part of the Consciousness Industry; the other is not.
(c)  one is material; the other is immaterial.
(d) one encourages scarcity; the other, abundance.

6.     An outlier is:

(a)  a person whose attitudinal anchor lies outside the public sphere.
(b) a data set that lies outside the pattern set by the others.
(c)  a group that lies outside a hegemonic discourse.

(d) a message that is perceived as being farther outside a person’s latitude of acceptance than it really is.

1

7.     A hegemony seeks to:

(a)  make natural what is actually artificial.
(b) use cultural dominance to reinforce class dominance.
(c)  make what is changeable seem inevitable.
(d) all of the above.

8.     A judge asks a lawyer to tell her colleagues that his decisions are less severe than they really are. According to Cognitive Dissonance Theory, the judge should:

(a)  offer as big a bribe as possible to change the lawyer’s perception of his decisions.
(b) offer a minimal bribe to change the lawyer’s perception of his decisions.
(c)  offer no bribe to change the lawyer’s opinion  the lawyers perceptions of his decisions.
(d) resign for suggesting such a thing in the first place.

9.     George Grant’s major critique of Modernity is:

(a)  it merely repeats, imitates, and fulfills.
(b) it is a fixed order of meaning and goodness.
(c)  it cannot account for values outside of human groups.

(d) it is based on “the moving image of an unmoving eternity.”

10.                        A Likert Scale can be used to:

(a)  cross reference functional utterance types against requisite functions.
(b) construct a cognitive map of a person’s whole attitude structure.
(c)  measure post-decision dissonance in close-call decisions.
(d) interpret the meaning within an organization’s cultural performance.

11.                        Time-bound societies are:

(a)  commodified geographically, but communicate generationally.
(b) confined geographically, but communicate generationally.

(c)  commodified geographically, but communicate geographically.
(d) confined generationally, but communicate geographically.

12.                        A FOICS is designed to:

(a)  cross reference functional utterance types against requisite functions.
(b) construct a cognitive map of a person’s whole attitude structure.

(c)  measure post-decision dissonance in close-call decisions.
(d) interpret the meaning within an organization’s cultural performance.

13.                        Between 43 and 410 CE, the Anglo-Saxons received the following Latin words from the Romans: kettle, wine, cheese, butter, and plum. According to Harold Adams Innis, this would be evidence for:


(a)  Space-biased media.
(b) Two-way causality.

(c)  Staples as communication.

(d) Time-bound societies.



14.                        A Thick Ethnographic Description can be used to:

(a)  cross reference functional utterance types against requisite functions.
(b) construct a cognitive map of a person’s whole attitude structure.
(c)  measure post-decision dissonance in close-call decisions.
(d) interpret the meaning within an organization’s cultural performance.

15.                        Someone who is a member of Canadians for the Abolishment of the Long-gun Registry would have:

(a)  a narrow latitude of rejection.
(b) a strong attitude anchor.
(c)  low ego involvement.
(d) all of the above.

16.                        Claude Steele differs from Leon Festinger’s view of Cognitive Dissonance because:

(a)  Steele sees a different way dissonance is created.
(b) Steele sees a different way attitudes or behaviours are changed.
(c)  Steele sees a different way dissonance is reduced.

(d) Steele rejects the concept of the aversive drive.

17.                        An assimilation error is:

(a)  a perception that a message is closer to an attitudinal anchor than it really is.
(b) a perception that a message is farther from an attitudinal anchor than it really is.
(c)  a perception that a message is the attitudinal anchor when it is not.
(d) a perception that a message is within a reference group when it is not.

18.                        The Conservative Party of Canada’s strategy of Incrementalism is based on:

(a)  Cognitive Dissonance Theory.
(b) Social Judgement Theory.

(c)  Interactionist Theory.
(d) Speech-Act Theory.

19.                        For Harold Adams Innis, someone who knows html mark-up code would be a member of:

(a)a hegemonic discourse.
(b)             a knowledge monopoly.
(c)a discourse formation.

(d)             a dramatistic pentad.

20.                        Stanley Deetz’s ideal form of a just, wise, and moral organization would be based on:

(a)  managerial control and the information model.
(b) codetermination and the information model.
(c)  managerial control and the communication model.
(d) codetermination and the communication model.

3


21.                        If you apply the ideas of Harold Adams Innis, your grade in this course would be an example of:

(a)the manufacturing of consent.
(b)             the commodification of knowledge.
(c)a second-order semiotic system.
(d)             an audile-tactile sensorium.

22.                        For Stanley Deetz, if management introduced a quota system, whereby production-line workers who didn’t meet the quota would be docked a percentage of their pay, this would be an example of:

(a)  strategy.
(b) consent.
(c)  involvement.
(d) participation.

23.                        According to George Grant The Lego Movie would be:

(a)  Techno-Propaganda.
(b) “fun culture.”

(c)  designed to kill memories.
(d) all of the above.

24.                        One major similarity between Functional Group Decision Making and Dewey’s pragmatic philosophy is:

(a)  they are both based on a medical metaphor.
(b) they are both designed to counteract Groupthink.

(c)  they are both processes of rational reflective thinking, only on different scales.
(d) all of the above.

25.                        Harold Adams Innis wrote:

(a)  Changing concepts of time.
(b) “After bicycles what?”

(c)  From the hunt to the homestead.
(d) The prison diaries.

26.                        PARC stands for:

(a)  Potentially Assimilative Revolutionary Capitalism.
(b) Potently Accumulative Regressive Cognition.
(c)  Politically Attentive Relational Constructionism.
(d) Parasocial Anti-attitudinal Response Cluster.

27.                        On September 25, 2009, Premier Ed Stelmach announced that Grant MacEwan College had become Grant MacEwan University. According to Austin and Searle, this speech-act would be:


(a)  a directive.
(b) a comissive.

(c)  an expressive.

(d) a declarative.





28.                        The Four Flows of CCO are:

(a)  Managerial Discourse, Informational Statements, Participatory Negotiation, Strategic Directions.

(b) Membership Negotiation, Self-Structuring, Activity Coordination, Institutional Positioning.

(c)  Promotive Directives, Disruptive Expressions, Counteractive Comissives, Interactive Declaratives.

(d) Accessive Requests, Argumentative Propositions, Justifying Narratives, Validating Statements.

29.                        Ryan Bisel’s view of CCO differs from Robert D. McPhee’s in that:

(a)  McPhee sees it as necessary; Bisel sees it as only sufficient, not necessary.
(b) McPhee sees it as both necessary and sufficient; Bisel sees as only sufficient.
(c)  McPhee sees it as sufficient; Bisel sees it as only necessary, not sufficient.

(d) McPhee sees it as only necessary; Bisel sees it as both necessary and sufficient.

30.                        François Cooren and Gail Fairhurst added what element to CCO:

(a)  Closure in Time and Space.
(b) Co-orientation between Two or More Parties.
(c)  Disorganizational Communications.
(d) Corporate Colonization.




PART IV



Please circle the best answer on the sheet.
            
1.     According to Marshall McLuhan’s Four Laws of Media, the difference between a car and a telephone is:

(a)  a car obsolesces privacy, while a telephone enhances it.
(b) a car enhances privacy, while a telephone obsolesces it.
(c)  a car retrieves privacy, while a telephone enhances it.
(d) a car retrieves privacy, while a telephone obsolesces it.

2.     At work, an employee adds a Hitler moustache to a Human Resources poster that reads, “We’re looking out for you.” Stuart Hall would classify this as:

(a)  operating inside the dominant code.
(b) applying a negotiable code.
(c)  substituting an oppositional code.
(d) violating a cultural code.

3.     Kenneth Burke wrote:

(a)  A rhetoric of motives.
(b)             From the hunt to the homestead.
(c)Mythologies.
(d)             Public opinion.

4.     Aristotle was:

(a)  the teacher of Plato.
(b) the student of Alexander the Great.
(c)  the founder of his own Academy.
(d) all of the above.

5.     Match the academic style guide with its appropriate discipline.

(a)  APA is for soft sciences; MLA is for humanities; Chicago is for hard sciences.
(b) APA is for hard sciences; MLA is for humanities; Chicago is for soft sciences.
(c)  APA is for humanities; MLA is for soft sciences; Chicago is for hard sciences.

(d) APA is for humanities; MLA is for hard sciences; Chicago is for soft sciences.

6.     Roland Barthes’ semiotics, according to Griffin et al. (2015), would be:

(a)  objective, but not interpretive.
(b) interpretive, but not objective.
(c)  both interpretive and objective.
(d) neither objective, nor interpretive.

1


7.     According to Marshall McLuhan, the cooling down of all the senses leads to:

(a)hypnosis.
(b)             homeostasis.
(c)hegemony.
(d)             hallucination.

8.     An enthymeme would be an example of:

(a)an inartistic logical appeal.
(b)             an inductive logical appeal.

(c)a faulty logical appeal.
(d)             an incomplete logical appeal.

9.     The Georgia Guidestones, a granite monument built in 1980 and inscribed in eight of the world’s languages, with 10 rules for a post-Apocalyptic humanity, for McLuhan, would be:

(a)a percept.
(b)             a Literate Age medium.
(c)an audile-tactile sensorium.

(d)             a time-biased medium.

10.                        According to Stuart Hall, wearing a white poppy, instead of a red one, on Remembrance Day would be:

(a)  operating inside the dominant code.
(b) applying a negotiable code.
(c)  substituting an oppositional code.
(d) violating a cultural code.

11.                        Roland Barthes wrote:

(a)A rhetoric of motives.
(b)             From the hunt to the homestead.
(c)Mythologies.
(d)             Public opinion.

12.                        An inductive logical appeal moves:

(a)  from the general concept to the general percept.
(b) from the specific truth to the general principle.
(c)  from the specific percept to the specific concept.
(d) from the general principle to the specific truth.



13.                        Phronesis is:

(a)  an ethical appeal.
(b) practical wisdom.

(c)  perceived intelligence.

(d) all of the above.




14.                        Two employees greet each other at the water cooler every morning over coffee. For Walter Fisher, this would be an example of:

(a)  emphatic communication.
(b) pathetic communication.
(c)  phatic communication.
(d) empathic communication.

15.                        Which of the following is NOT one of Aristotle’s pathetic appeals?



(a)  Anger versus mildness.
(b) Lying versus brutality.

(c)  Admiration versus envy.

(d) Indignation versus pity.

16.                        Marshall McLuhan wrote:


(a)A rhetoric of motives (1950).

(b)             Empire and communications (1950).
(c)Mythologies (1957).

(d)             The mechanical bride (1951).

17.                        Aristotle’s Golden Mean suggests that:

(a)  for every moderate vice, there are two extreme virtues.
(b) for every extreme vice, there is an opposite virtue.
(c)  for every moderate virtue, there are two extreme vices.
(d) for every moderate vice, there is an exceptional virtue.

18.                        In the current federal budget speech, if the word deficit appears 2,022 times, for Kenneth Burke, this would be evidence that it is the Liberal Party’s:

(a)  scapegoat.
(b) Devil-term.
(c)  God-term.
(d) mortification.

19.                        In an APA-style bibliography, the title of an academic journal would be in:

(a)title caps and italics.
(b)             sentence caps and italics.

(c)title caps and no italics.
(d)              sentence caps and no italics.

20.                        In response to Alberta’s severe budget problems, Premier Jim Prentice said, “Albertans have to look in the mirror.” If we apply Kenneth Burke’s dramaticism to this sentence :

(a)  The unions would see it as mortification, while supporters would see it as scapegoating.
(b) The unions would see it as idealism, while supporters would see it as realism.
(c)  The unions would see it as realism, while supporters would see it as idealism.
(d) The unions would see it as scapegoating, while supporters would see it as mortification.




21.                        According to Roland Barthes, the semiotic relationship between the poem “In Flander’s Field” and the Remembrance Day poppy would be:

(a)  the poem would be connotative; the poppy would be denotative.
(b) the poem would be ideological;  the poppy would be historical.
(c)  the poem would be language; the poppy would be mythic.
(d) the poem would be the signified; the poppy would be the signifier.

22.                        If a speech emphasizes who is enacting a new law and why he or she is doing it, then according to dramatistic scene-act ratios, the speaker would be:

(a)  An idealistic mystic.
(b) A deterministic realist.
(c)  A pragmatic idealist.
(d) A mystical pragmatist.

23.                        For Walter Fisher, good reasons are:

(a)  based on the rational-world paradigm.
(b) based on a logical appeal.
(c)  the basis for an enthymeme.
(d) the basis for narrative fidelity.

24.                        Stuart Hall rejected classical Marxism because:

(a)  it rejected economic determinism.
(b) it negotiated with the dominant code.
(c)  it reduced all human relationships to differences in financial resources.

(d) all of the above.

25.                        In semiotics, the difference between a denotative and connotative sign system is:

(a)  denotation has an historical referent, while connotation is timeless.
(b) connotation cannot stand on its own, but denotation can.
(c)  connotation has no ideological content, while denotation is ideological content.

(d) denotation is a second-order sign system, while connotation is first-order

26.                        The primary difference between Walter Fisher’s and Kenneth Burke’s view of a rhetorical audience is:

(a)  where Fisher sees Guilt/Redemption, Burke sees Identification/Division.
(b) where Fisher sees an Ideal, Burke sees Identification/Division.
(c)  where Fisher sees Identification/Division,  Burke sees Guilt/Redemption.
(d) where Fisher sees an Ideal, Burke sees Guilt/Redemption.

27.                        According to Marshall McLuhan, the Fifth Digital Epoch is a world of:

(a)  specialized electronic tribes.
(b) contentious beliefs and values.
(c)  panic terrors and total interdependence.
(d) none of the above.



28.                        The primary difference between Aristotle’s, Burke’s, and Fisher’s rhetoric is:

(a)  Aristotle sees it as a tool; Burke sees it as a motive; Fisher sees it as a paradigm.
(b) Aristotle sees it as a motive; Burke sees it as a tool; Fisher sees it as a paradigm.
(c)  Aristotle sees it as a paradigm; Burke sees it as a motive; Fisher sees it as a tool.
(d) Aristotle sees it as a tool; Burke sees it as a paradigm; Fisher sees it as a motive.

29.                        If you’re using the search terms McLuhan and social media, the Boolean term AND would:

(a)  broaden your search.
(b) narrow your search.

(c)  exclude a synonym from your search.
(d) all of the above.

30.                        In APA style, the in-text citation after a quotation should run:

(a)period, bracket, author’s last name, page number, bracket, period
(b)             period, bracket, author’s last name, year, page number, bracket
(c)period, bracket, author’s last name, year, page number, bracket, period
(d)              bracket, author’s last name, year, page number, bracket, period.










 PART V


 Communication Theory



Please circle the best answer on the sheet.

1.     When John Grierson asserts that democracy is, above all, a faith, he is linking propaganda to what concept?

(a)  Hitler’s National Socialist Party
(b) Gordon Gallup’s Opinion Polling
(c)  Pope Urban XV’s Congregatio de propaganda fide
(d) Lasswell’s Management of Collective Attitudes

2.     At work, an employee adds a Hitler moustache to a Human Resources poster that reads, “We’re looking out for you.” Stuart Hall would classify this as:

(a)  operating inside the dominant code.
(b) applying a negotiable code.
(c)  substituting an oppositional code.
(d) violating a cultural code.

3.     Kenneth Burke wrote:

(a)A rhetoric of motives.
(b)             From the hunt to the homestead.
(c)Mythologies.
(d)             Public opinion.

4.     Aristotle was:

(a)  the student of Plato.
(b) the teacher of Alexander the Great.

(c)  the founder of his own Academy.
(d) all of the above.

5.     Irene Spry’s Leisure Society would correspond to John Grierson’s:

(a)  Offensive Propaganda.
(b) Consciousness Industry.
(c)  Incrementalism.
(d) Mythic Consciousness.

6.     Roland Barthes’ semiotics, according to Griffin et al. (2015), would be:

(a)  objective, but not interpretive.
(b) interpretive, but not objective.
(c)  both interpretive and objective.
(d) neither objective, nor interpretive.


7.     John Grierson founded:

(a)The Canadian Broadcasting Corporation.
(b)             The National Film Board of Canada.
(c)The Canadian Communication Association.
(d)             The National Socialist Party of Canada.

8.     An enthymeme would be an example of:

(a)a deductive logical appeal.
(b)             an inductive logical appeal.

(c)a faulty logical appeal.
(d)             an incomplete logical appeal.

9.     Irene Spry was:

(a)the teacher of Harold Adams Innis.
(b)             the wife of Graham Spry.
(c)the co-worker of C.B. Macpherson.
(d)             all of the above.

10.                        According to Stuart Hall, wearing a white poppy, instead of a red one, on Remembrance Day would be:

(a)  operating inside the dominant code.
(b) applying a negotiable code.
(c)  substituting an oppositional code.
(d) violating a cultural code.

11.                        Roland Barthes wrote:

(a)A rhetoric of motives.
(b)             From the hunt to the homestead.

(c)Mythologies.
(d)             Public opinion.

12.                        An inductive logical appeal moves:

(a)  from the general concept to the general percept.
(b) from the specific truth to the general principle.
(c)  from the specific percept to the specific concept.
(d) from the general principle to the specific truth.

13.                        Phronesis is:

(a)  an ethical appeal.
(b) practical wisdom.
(c)  perceived intelligence.
(d) all of the above.



14.       Two employees great each other at the water cooler every morning over coffee. For Walter Fischer, this would be an example of:

(a) emphatic communication.
(b) pathetic communication.
(c) phatic communication.
(d) empathic communication.

15.
Which of the following is NOT one of Aristotle’s pathetic appeals?

(a) Anger versus mildness.


(b) Lying versus brutality.


(c) Admiration versus envy.


(d) Indignation versus pity.



16.
Irene Spry wrote:


(a) A rhetoric of motives.



(b)From the hunt to the homestead.
(c)Mythologies.

(d)Public opinion.

17.  Aristotle’s Golden Mean suggests that:

(a)  for every vice, there are two virtues.
(b) for every vice, there is an opposite virtue.
(c)  for every moderate virtue, there are two extreme vices.
(d) for every mediocre vice, there is an exceptional virtue.

18.    In the current federal budget speech, if the word deficit appears 2,022 times, for Kenneth Burke, this would be evidence that it is the Liberal Party’s:

(a)  mystical purpose.
(b) mortification.
(c)  devil-term.
(d) scapegoat.

19.  Irene Spry’s “erosion of the commons” refers to:

(a)the ecological degradation of the environment.
(b)the conversion of public resources into private property.

(c)the substitution of a dominant code with an opposing one.
(d)       the replacement of a sustainable resource with a consumable one.

20.   In response to Alberta’s severe budget problems, Premier Jim Prentice said, “Albertans have to look in the mirror.” If we apply Kenneth Burke’s dramaticism to this sentence :

(a)  The unions would see it as mortification, while supporters would see it as scapegoating.
(b) The unions would see it as idealism, while supporters would see it as realism.
(c)  The unions would see it as realism, while supporters would see it as idealism.
(d) The unions would see it as scapegoating, while supporters would see it as mortification.


21. Which of the following is NOT a quality of John Grierson’s Democratic Propaganda?

(a)  Internationalism
(b) Service
(c)  Monologue
(d) Fraternity

22.   If a speech emphasizes who is enacting a new law and why he or she is doing it, then according to dramatistic scene-act ratios, the speaker would be:

(a)  An idealistic mystic.
(b) A deterministic realist.
(c)  A pragmatic idealist.
(d) A mystical pragmatist.

23. For Walter Fischer, good reasons are:

(a)  based on the rational-world paradigm.
(b) based on a logical appeal.
             (c)  the basis for an enthymeme.
(d) the basis for narrative fidelity.

24.   Stuart Hall rejected classical Marxism because:

(a)  it rejected economic determinism.
(b) it negotiated with the dominant code.
(c)  it reduced all human relationships to differences in financial resources.
(d) all of the above.

25. In semiotics, the difference between a denotative and connotative sign system is:

(a)  denotation has an historical referent, while connotation is timeless.
(b) connotation cannot stand on its own, but denotation can.
(c)  connotation has no ideological content, while denotation is ideological content.
(d) denotation is second-order sign system, while connotation is first-order

26.  The primary difference between Walter Lippmann and John Dewey would be:

(a)  Lippman felt ideal democracy was possible; Dewey did not.
(b) Lippman felt a pragmatic democracy was our best option; Dewey did not.
(c)  Lippman felt pragmatic democracy was impossible; Dewey did not.
(d) Lippman felt ideal democracy was our best option; Dewey did not.

27. The Nazis rejected American views of propaganda because:

(a)  American propaganda reflected only what is; Nazi propaganda reflected what should be.
(b) American propaganda was immoral; Nazi propaganda was not.
(c)  American propaganda was arbitrary; Nazi propaganda was principled.
(d) all of the above.



28.  According to Roland Barthes, a journalist would be part of:

(a)  the elitist democratic myth, providing leadership to an overwhelmed public.
(b) the pragmatic democratic myth through a six-step decision-making process.
(c)  the mythic process by which denotative signs are transformed into ideology.
(d) the leisure myth, selling consumer goods, so that people will work harder.

29. We can credit Irene Spry with forecasting what element of today’s environmental movement?

(a)  Carbon capture
(b) Carbon pricing
           (c)  Carbon emissions
(d) Carbon exchange

30. Walter Lippmann wrote:

(a)A rhetoric of motives.
(b) From the hunt to the homestead.
(c)Mythologies.
          (d)  Public opinion.





 Note: Material prepared by Dr. Sony Jalarajan - MacEwan University, Canada &

Dr. Nithin Kalorth - Bennett University, Noida.



 Note: Find answers yourself and read all these in in depth.